Business Development Officer - Outreach & B2B

Outreach

• Build and maintain strong relationships with high schools, colleges, and universities, helping to promote and expand our brand and services within educational institutions.
  
  
• Identify and connect with key decision-makers, such as school administrators, college and university counselors, and community leaders, to develop collaborative opportunities for student engagement.
  
  
• Organize and lead outreach campaigns, including seminars, informational sessions, and workshops, to educate students and faculty about study abroad opportunities, scholarships, and the visa process.
  
  
• Develop marketing materials, presentations, and digital content tailored to specific educational institutions and community groups, highlighting the benefits of studying abroad and our services.
  
  
• Attend educational fairs, conferences, and networking events, representing the organization and establishing connections that align with our goals for student recruitment and educational outreach.
  
  
• Work closely with local and international partners to organize community engagement activities, fostering a stronger connection between the institution and potential students.
  
  
• Collaborate with the marketing team to create tailored campaigns targeting students from various high schools, colleges, and universities to increase brand visibility and lead generation.
  
  
• Continuously analyze the effectiveness of outreach strategies, making recommendations for improvements to ensure the organization reaches the right student audiences.
  
  
• Track and report on outreach performance, including the number of leads generated, student engagement, and overall success of outreach initiatives.
  
  

B2B (Sub-Agency Partnerships)

• Develop and maintain relationships with sub-agents who help facilitate student placements through your organization. This includes identifying potential sub-agency partners and cultivating strong, mutually beneficial relationships.
  
  
• Negotiate and finalize partnership agreements with sub-agents, ensuring alignment with company goals, expectations, and compliance with regulatory requirements.
  
  
• Provide ongoing training and support to sub-agents, ensuring they understand the latest offerings, application processes, and service standards.
  
  
• Serve as the primary point of contact for sub-agents, managing all communications and ensuring they receive prompt and accurate information on student applications, university choices, and visa-related concerns.
  
  
• Monitor the performance of sub-agents, ensuring they meet targets, comply with processes, and maintain the company’s quality standards.
  
  
• Organize regular meetings, updates, and workshops for sub-agents to keep them informed of any changes in policies, university requirements, or new services.
  
  
• Coordinate the logistics of student applications with sub-agents, ensuring timely submission and accurate documentation.
  
  
• Work closely with the internal sales and marketing teams to create tools and resources that empower sub-agents to attract new students and maximize their productivity.
  
  
• Track sub-agent performance and compile reports on their recruitment activities, analyzing trends and recommending strategies for growth.
  
  
• Ensure a consistent flow of communication and support between the company and sub-agents, resolving any issues or concerns that may arise in a professional and timely manner.

• Proven experience in business development, particularly in the education sector, with a focus on high schools, colleges, universities, and/or sub-agency networks.
  
  
• Strong communication, negotiation, and interpersonal skills, with the ability to establish trust and long-term partnerships across educational institutions and sub-agency partners.
  
  
• A deep understanding of the study abroad market, with the ability to articulate the benefits of international education to students, parents, and educational professionals.
  
  
• Ability to build and execute strategic outreach campaigns that effectively target educational institutions and local communities.
  
  
• Strong understanding of the dynamics of sub-agency partnerships, including contract negotiation, training, and performance management.
  
  
• Highly organized, with the ability to juggle multiple projects and initiatives while ensuring that deadlines and targets are consistently met.
  
  
• Analytical mindset, capable of tracking performance metrics, assessing business opportunities, and making data-driven decisions to improve outreach and B2B strategies.
  
  
• Proficiency in CRM systems and other sales or project management tools used to track progress and outcomes.
  
  
• Adaptability and a proactive approach to identifying new business development opportunities, both within educational institutions and the sub-agency network.
  
  
• A results-driven approach, with the ability to prioritize and focus on activities that will generate measurable business growth.

• A bachelor’s degree in Business Administration, Marketing, Education, or a related field. A Master’s degree is a plus but not essential.
  
  
• Minimum of 3–4 years of experience in business development, sales, or partnerships, particularly within the education sector or with educational service providers.
  
  
• Experience in outreach to educational institutions, community groups, and youth-focused organizations.
  
  
• Proven track record in managing B2B relationships, particularly with sub-agents or similar partners.
  
  
• Knowledge of the study abroad industry, international education, and relevant policies and trends.
  
  
• Experience in contract negotiation, relationship management, and performance monitoring in a B2B context.